You’re only as good as your Avatar. In the realms of social media anyway. What good is spewing out your worldly knowledge in 140 characters or less if no one is reading it?
If you’re looking to build your SM image or your business up, ask yourself. Am I standing out from the crowd? If not your avatar could be letting you down.
How many fans is this going to get you?
Let me tell you. Not a lot.
Ultimately content is king. But. You could be revealing the meaning of life – if you have an egg as your avatar you’ll receive minimum interaction.
Here’s a small guide to creating a great avatar.
A bland background, blurry image or picture of something no one can make out is going to hinder your chances of getting noticed, bear this in mind. Also do some research. Look at others in your position and see what they’re doing. Taking inspiration isn’t copying.
First of all, if trying to promote yourself – use a picture or image of yourself! It has to look good at 48px x 48px – pretty much the smallest usage across the net. There are instances of 32px and 16px square but the 48px threshold is the one you should be concerned about and the one that appears next to your tweets in your followers timelines.
Second, make it interesting. Change the background colour, or get a bit arty. Hire someone to draw a caricature of you.
Third, use the same image across the internet. Every account you have that asks for a photo, that you want an image to appear on – use it there. Build your brand.
Lastly. Leave it. For ever. Well, for as long as you can, because people will stop seeing your avatar and start seeing you for your tweets or other info you’re posting.
Extra tips. If your image isn’t a photo use a web optimised png. If you have a circular avatar like my own, save out with transparency to cut the white corners off. Finally upload a fairly big version to cater for retina users. The sites will scale the image down and optimise it anyway so something like 1000px x 1000px will cover all bases.
On your own site though, only ever use double what you need. IE – want a 200px version? Use a 400px avatar and specify width and height=”200px” attributes to cater for retina. Anymore is just wasted bandwidth.
You’re not going to win everyone over with your Instagram pics, Pinterest repins or Twitter tweets but this will go someway to building your fan base and giving yourself a more complete internet profile.